ABOUT THE INTELLIGENTLY COOL

CHALLENGE: How can we raise the awareness for General Assembly amongst Atlanta millennials? We were looking to increase opportunities for new instructors/students to take immersive courses and build connections to host more community events.

SOLUTION: A diverse panel experience discussing the hacks, habits and hustle of industry leaders. Intelligently Cool Panel Series was created to bring together the city’s most influential thought leaders across industries to discuss the ever-changing landscape of business and tips on how to design the career you can love.

RESULTS: Our panel series campaign garnered 1.1MM social impressions, 467 attendees,  587 comments, 23 blog post

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