Our team attended the Milk & Cookies Festival in Atlanta, GA and have a great time! Strong musical line-up with plenty of fun activities to do in between acts. Food trucks ran parallel to a designated area where attendees played larger than life board games or beer pong. The most intriguing part of the execution was how the organizers leveraged a strategy that connected the creative community to get the word out.
HERE'S A FEW CONCEPTS THAT REALLY STUCK OUT...
LOCATION, LOCATION, LOCATION
The location set the stage for the personality of the experience. They were able to display the creative culture of Atlanta in an authentic way. Between the open face warehouse, graffiti and industrial vibe, the event felt like something you needed to understand and be apart of in order to even know that it was going on.
Being connected with the culture is vital when authenticating the essence of a “Made In Atlanta” music festival. This platform brought together people who are really influencing trends in the city to celebrate over music, food, and liquor…classic elements that represented a good time.
THE NAME: MILK & COOKIES
A nostalgic favorite for us all. The playfulness of the content played well on social media and the strategic move of tapping the city’s tastemakers to make posts and inform their networks certainly validated the event as this weekend’s go-to move. The push effectively drove awareness resulting in a sold out event.
We found our way into the VIP area to grab better view of the performances, enjoy the lesser of the crowd and sponsored Dusse drinks for the rest of the evening. This event was def a hot topic on Instagram for the rest of the week.
HERE'S A CLIP OF THE ACTION IN CASE YOU MISSED IT...