Once a month we have the opportunity to host the "Intelligently Cool Panel Series." We created this platform to have peer-to-peer discussions on the hacks, habits and hustles of today's rising and established industry leaders. Our latest theme covered influencer marketing and how companies are working with social followings to help tell their brand story, create user-generated content and boost sales.

HERE'S A FEW CONCEPTS THAT REALLY STUCK OUT TO ME...

MICRO-INFLUENCERS PLAY A BIG ROLE

Celebrities are no longer the sole gatekeepers of leveraging the impact they have on their fanbase. We now live in a “direct-to-consumer” market where there’s an opportunity for the everyday (consistent) person to start a blog, create content and grow a digital following. Engagement is the valued currency brands are seeking with micro-fluencers. The active attention of a audience is an asset accessible to us all through organic & lifestyle content.

INFLUENCER + BRAND RELATIONSHIP

70% of consumers want to find products through content rather than advertising. The partnership between brands and the important but not necessarily famous is a collaboration to discover the right mediums to deliver appealing and authentic content to viewers. Understanding the social media landscape, brands are interested in finding the common ground in order to solidify organic campaigns.

CONNECTING WITH BRANDS

When pitching brands you want to work with, it’s not a bad idea to start with the ones you love. Chances are you’re already using their products and could offer genuine feedback and endorsements. However, business deliverables are expected from both sides. As a professional you should always come to the table with content examples that supports your style and is comparable to the brand’s voice.

THE RETURN ON INVESTMENT

As a brand, it’s important to know exactly what you want out of an influencer marketing campaign. Do you want user-generated content? Do you want to boost sales with special offers? Do you want to increase followers and subscribers? Or do you just want consumers to know that your products or services exist in the marketplace? Social currency is critical for competitive brand building in today’s economy.

HERE'S THE AUDIO OF THE EVENT IN CASE YOU MISSED IT...