We noticed a major disconnect in the strategy brands were using to market their products and services to the millennial. Knowing this, we set out to create platforms for businesses to better engage the 18-34 demo by seamlessly integrating your service and products into our world. The Millennials Brunch is designed to empower a culture of collaboration by setting the table (see what I did there?) to strengthen our professional networks, build authentic relationships and to facilitate conversations of how we're adapting to the rapidly changing business landscape.
HERE'S WHAT REALLY STUCK OUT...
BUILDING A COMMUNITY: AN EFFECTIVE MARKETING STRATEGY
We started by leveraging our power base: friends doing cool sh*t in their community or career. We gathered 15 people in a room, partnered with a chef, poured mimosas and started a group conversation on better supporting each other. Yup, that’s exactly what happens once a month at the event. As a result, our email list has grown to over 1,000+ actively engaged subscribers.
NEWSLETTER: BE VISUALLY ENGAGING & VALUABLE TO THE SUBSCRIBER
Ok so now we have a list…what do we send people? Our MVP (minimal viable product) was a simple concept called, “3 Articles of Inspiration.” Internally, we’re inspired by reading stories of people who follow their heart, built problem-solving businesses (that make money), and are damn excited about doing it! DUH! we decided to share the love and curate a weekly opt-in newsletter of 3 articles that touch the areas of entrepreneurship, technology and creativity. Of course, we now include our own content with call-to-action buttons and social media.
LEVERAGE PASSION PROJECTS TO DRIVE BUSINESS INNOVATION
We’re all passionate about something! More and more of us are realizing the free to low-cost resources available to help build the very basics of an online business presence. Aware that we live in a direct-to-consumer market, a mobile responsive website, email address, contact list, social media account, and payment software/app will at least get us started in the right direction. The entrepreneurial spirit is meeting us at our points of interest. However, the reality of sink or swim is a BIG undertaking. There’s comfort found in mentorship that provides insights of structure and processes.
MILLENNIALS WANT PERSONAL DEVELOPMENT & COLLABORATION
The initial excitement of a good idea has now worn off. It’s time to execute and the paralyzing question sets in: Where do I start? This has led us to take a completely different approach to accessing educational information. We’re taking advantage of videos, podcast, workshops, webinars, and ebooks to sharpen our skills in key areas that develop us personally & professionally. “How-to” content is at an all time high. Peer-to-peer learning & support makes complete sense…besides it’s part of the culture!